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Building Purpose and Sustainability into Competitive Advantage - Reboot and Reignite Series Ep. 7

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Lead: Andrew Burke (Dean of Trinity Business School)

Panel: Simon McKeever (CEO at Irish Exporters Association), Tara McCarthy (CEO of Bord Bia), Niall McCormack (CEO of Aillemore Ltd) and Mary Lawlor, UN Special Rapporteur on the situation of human rights defenders.

Event: This session is about how we align purpose with finding new and sustainable competitive advantage that are aligned with seismic demand for climate action and wider stakeholder definition from customers, employees, government and suppliers.

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