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China-Ready Webinar (Session 1)

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Session 1: Engaging and adapting to Chinese travellers’ needs in an evolving world

On 23 and 24 June 2020, STB partnered with six Chinese digital giants - Alibaba, Bytedance, Trip.com, MaFengWo, Meituan Dianping and Tencent – on a China-Ready webinar series to deepen Singapore tourism stakeholders’ marketing knowledge and understanding of Chinese digital platforms.

The webinar series showcased features and functionalities of each platform, tourism related case studies, insights into the new outbound travel landscape and provided thought starters on how stakeholders can prepare for the market’s recovery.

China-Ready Webinar (Session 1) featured speakers from Bytedance, Trip.com and Alibaba*.

03:45 : Chinese Traveller Consumer Journey (STB)
26:40 : Sharing by Bytedance
57:26 : Sharing by Trip.com
*Due to commercial sensitivities, Alibaba’s segment has been omitted from the recording.

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