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Wide Days 2020: Reimagining Music Export

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Over the past decade music export initiatives have increasingly focused on introducing talent through live showcases, tours and festivals, which have been supplemented by attending conventions and organising trade delegations.

With these platforms currently curtailed, we explore alternative approaches to developing business in other territories. Will a focus on sync, games, targeted radio/playlist plugging and closer ties with record labels, provide new opportunities for smaller territories and artists less reliant on live? And what role could sectors such as tourism and VR have to play in promoting talent internationally?
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