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Influence of Digital Media on Digital Natives by Prof. Varsha Jain

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The video focusses on the influence of digital media on digital natives. The insights are presented by the author herself, from her recent book (Consumer Behavior - A Digital Native) which are before Corona (BC) during Corona (DC) and post Corona (PC). DC and PC are the novel views, beyond the book, based on the present scenario and future forecast.

Here is the link to the book
http://bit.ly/CBDigitalNative

#ConsumerBehavior #DigitalNative #DigitalMedia #COVID19
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